In an age where the shopping experience can happen anytime, anywhere—and product data and transparency are in demand—this new generation of GS1 standards will empower consumers and businesses alike to move seamlessly through the world of physical and digital commerce.

The GS1 Digital Link standard will enable connections to all types of B2B and B2C information. It is the foundational bridge between physical products and their digital twins.

This standard is also important to the healthcare community as patients and care providers turn to digital devices in an effort to improve wellbeing, medical outcomes and patient safety.